More iTunes Rental Agreements

January 7, 2008   0 Comments
Apple continues to court movie studios for its future iTunes Rentals program. In late December reports came in about Apple and Fox Studios inking a deal to bring Fox's library of movies to a new iTunes Rental program. BusinessWekk is now reporting Apple is close to finalizing agreements with other studios in time for next week's MacWorld. These agreements include new studios such as Warner Brothers, Paramount Pictures, and Lions Gate. These deals would bring favorite movies such as Napoleon Dynamite, Transformers, Shrek, Mission Impossible, 300, Oceans 11, and Batman Begins.

The iTunes Rental feature is needed to help save the struggling AppleTV project. Without fresh content AppleTV, remains to be a stale device sitting under your TV. Rentals may not save the device which is already on life support, but providing downloadable content to the AppleTV is a step in the right direction.

Labels: iTunes, Movie Rentals

iTunes Movie Rentals with Fox

December 26, 2007   0 Comments
Looks like the hot ticket for 2008 will in fact be Movie Rentals through iTunes. The Financial Times reported that Apple and 20th Century Fox have inked a deal for digital movie rentals. The deal will allow for the consumer to rent a Fox DVD release from iTunes for a limited time. After the allowed time expires the movie self destructs or something mission impossible style. Earlier this month we had reported Fox and Apple working out a deal for Movie distribution through iTunes, we just didn't know it could be rental related.

Added to the deals is a rumor we've heard floating around for a while. An upgrade to AppleTV which will allows for iTunes Store browsing. We also anticipate seeing Steve's old company, Pixar's movies appearing at the same time.

We hope that after Fox has a successful test run, other movie studios will join in seeing the potential. iTunes is currently connected to millions of computers, ipods, and AppleTV's internationally, making the exposure for the studios reaching further then any other media box out there. This launch could result in leapfrogging Amazon or Netflix popularity in downloadable rental services.

Labels: Fox, iTunes Store, Movie Rentals