Amazon to buy Audible
February 1, 2008

Amazon has announced it has purchased Audible, for a cool $300m. For those unfamilair with Audible, it is the largest audio book provider on the internet. This move makes good sense for Amazon, and will allow them to offer downloadable audiobooks along the side of the standard print version.

Another way to look at this is Amazon potentially trying to compete against another piece of Apple's iTunes content. From the Audiobooks introduction in iTunes, Audible been providing the content. Amazon has already started selling its DRM-Free music under the Amazon MP3 service, why not sell audio versions of their bread and butter, books. Audible and iTunes have a contract in place, but who's to say Amazon won't make it more difficult or costly for them to renew that contract when it becomes time. With a single denial, Amazon could significantly damage iTunes' Audio Book Library.
None of this will happen until the second quarter of the year anyhow. Lets hope Amazon and Apple player nicer then Apple and NBC.
Labels: Amazon Mp3, Audio Books
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