iTunes Rentals Misses Mark
March 4, 2008
During the MacWorld announcement of iTunes Movie Rentals, Apple had hoped to have over 1,000 films by the end of February. That date has come and gone and according to AppleInsider, Apple didn't hit half the number of rentals as it had hoped. Currently the iTunes Movie Rental selection only contains 384 movies. Of these 91 were in HD, and 40 weren't in Dolby Digital 5.1 surround sound.
384 Movies might sound like a great start for an online rental service, but compare it with Amazon's Unboxed service which has over 10,000 movies and Netflix which has over 5,000 titles, it becomes apparent there is a lot of catching up to do. Apple should iron out the deals with the rest of the studios that currently offer movie downloads to allow movie rentals as well.
Labels: iTunes Rentals
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