With iTunes Movie rentals soon to be a reality on your AppleTv, it would make sense for BBC to add TV Show and Program rentals through the same interface. BBC has been utilizing their iPlayer to permit viewers to download and watch BBC programming for a limited time. BBC programming is free but also includes a limited playback window similar to AppleTV's movie rentals.

Ashley Highfield from the BBC said that "The announcement from Macworld about the effective relaunch of the AppleTV... is encouraging." This statement alone leads us to believe that the BBC has eyed AppleTV as a potential solution to their Macintosh player problem. Currently their player is flash based, and not a stand alone applicaiton like the Windows component.