We all knew it was coming. NBC has pulled all of their TV Shows from the iTunes Store. Last August the NBC vs. Apple spat went public, each accusing each other of not being fair to the other. NBC opted not to renew their contract with Apple's iTunes Store, in favor of their own download service, Hulu, and Amazon Unboxed. But these systems are packed with DRM and require IE and a windows box to play but a mac version is due sometime in 2008.

So as of today you won't find Bravo, NBC, NBC News, NBC Sports, SciFi, USA, or Telemundo programming in iTunes. In disgust a good number of NBC TV Show customers have expressed their dissatisfaction with the network, encouraging other to download the shows via torrents or peer-to-peer solutions.

NBC had provided iTunes with three of the top ten selling shows last season, and accounts for 30% of all TV Show sales.