Apple slipped ina new feature in their latest release. On the surface iTunes 7.2 and declare itself necessary for iTunes Plus, but with the latest release you can now convert your Movie files to AppleTV.

Previously only available in EyeTV and QuickTime Pro, AppleTV owners now have a quick way of getting the best native compression for their AppleTV. The converting process takes about the same time as QuickTime, and is no match for Turbo.264's conversion.

This feature should of been available in 7.1 with the addition of the AppleTV support, but its still nice to have it now.